About Us

The creation of an organization such as ANAKTV (the original name upon inception was Southeast Asian Foundation for Children's Television) was the result of nagging concerns expressed in various forums in society.

Parents and teachers, not only in the Philippines but in all of Asia, increasingly agitated for more child-sensitive TV programs and shows that helped define to children what it was to be Asian.

The executives running the TV networks in the Philippines, even in Southeast Asia, are parents themselves, torn between raking in profit and delighting the stockholders on one side and ensuring that their children had a healthy media diet, on the other.

Virtually half the population of Southeast Asia was composed of persons under 18. In the Philippines, it was officially pegged at 47%. That meant a vast audience that needed to be given age-appropriate television programs. 

With the oftentimes fractious relationship among private TV networks, time was ripe for a truce when it came to children.

Hence, an aggrupation of all terrestrial, free to air as well as cable television operators was convened with ABS-CBN'S Gina Lopez as the first president. Lopez was then at the throes of shoring up national interest in educational television and was aghast at the behavior of many major TV networks in the West who defined children's TV simply as those produced and syndicated from the West.

A national summit on children and television was held in Manila after staging three vital consultations in the major islands. The advocacy group was soon in business.

Three years after, then vice-president Edgardo Roces (representing Associated Broadcasting Corporation), was elected president. Lopez's co-founder, Mag Cruz Hatol remains a strong supporter of the foundation.

The organization has evolved into a major advocacy league, instructing parents about the perils and advantages of television, advising them to be prudent in their usage of the medium and smart in their choice of programs because children are always around.

With Elvira Yap Go, current President of ANAK TV, the foundation has become the vanguard of television literacy in a country that regards the television set as the favorite appliance, surrogate parent and baby sitter and main source of entertainment and information at home.

ANAKTV is chiefly an advocacy organization that promotes television literacy and pushes the agenda for child-sensitive, family-friendly television in the Philippines.

It does so by staging forums, symposia and consultative meetings in village halls, schools, parishes, government centers, churches and many other unorthodox places like inter-island vessels and basketball gyms. The main targets are parents who grew up with meager media education and who suddenly found themselves unprepared and confronted with a lot of communication technology and beguiled by massive doses of entertainment television. 

It is also the parent and education sectors, besides the church and NGO groups, that lead the militant crowd in castigating television stations for the programs dished out and which are in turn patronized, sometimes mindlessly, by children.

The foundation relies on the goodwill of some like-minded corporate partners. It steers clear of politics, commercial, charity and religious activities and aims to be a strategic partner of education and child welfare programs.

Messages about the advocacy are circulated through print and broadcast media as well as through the internet. 

In addition to forums and jury screenings, ANAKTV stages video bars and discussions for children, a national video contest for kids, occasional monitoring programs and researches, polls and surveys, youth programs and exchanges as well as on-the-job training activities. it sustains a small active army of youth volunteers poised to enter the broadcasting industry. 

By 2015, the most constant partners of ANAK TV include Columbia's, Soka Gakkai and KBP.

The now iconic Anak TV seal adorns several television programs that proudly display the seal of approval from the public attesting to their child-sensitivity. 

Member Networks




Officers & Trustees



Kane Errol Choa, ABS-CBN

ABS-CBN, Vice President

Angel Javier Cruz

GMA, Secretary / Treasurer

Edith del Rosario

Ways and Means

Roberto del Rosario


Edgardo C. Roces


Vizmalau Bonalos

Secretary General

Julieta C. Lacza


Chot Reyes


Annette Gozon-Valdes


Katherine Chloe S. De Castro


Vince Rodriguez

ABS-CBN Sports and Action

Ernie Magtuto

Net 25

Angie B. Bonilla

Light TV

Daniel Razon


Rina Lopez-Bautista

Knowledge Channel

Montriville Boy


Gina Lopez


Mag Cruz Hatol


Mikee Cojuangco-Jaworski


Latest Announcements


HOW TO JOIN (AMATEUR & CHILDREN): * Create a Youtube account, upload video, then email the link (URL address) of video entry, attaching the filled in registration form from the Anak TV website, and send to sinebatavideofestival@gmail.com * Send material through: (sendspace.com), (dropbox.com), or Google drive. Click “Browse”, upload video entry, click “Add more files” to attach the filled-in registration form from the Anak TV website. Input email address of entrant, indicate recipient as sinebatavideofestival@gmail.com then click “Upload”. Read Sinebata 2019 Guidelines and Download Registration Form Here

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The Anak TV Board of Directors in its February Board meeting approved the launching of its new project, the Anak Media Awards. Ms. Elvira Go and the Anak TV will start championing child-sensitive postings on the digital media, specifically, the social media. Ms Elvira Go, President of Anak TV acknowledges that the Philippines is now called the Social Media capital of the world . She said that “Statistics say that millions of Filipinos spend an average of almost four hours a day on social media, particularly Facebook. It is therefore important that content on the different platforms of the social media are child-friendly.” Anak TV, the advocacy league that that pushes for child-sensitive, family-friendly television in the Philippines, is the same group that is launching the Anak Media Awards. Ms Elvira Go will seek to implore the netizens, especially those who have gained the recognition as influencers to be good gatekeepers of information, messages or posts to ensure that every message passed on thru Facebook, Twitter, Instagram and YouTube are child-friendly and can bring positivity to the old and young, alike. The big announcement on print, television and the social media will be out soon.

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UNITED IN LOVE, Theme for the 2019 Sinebata Festival

Sinebata, the in-country competition to choose the country’s bet in the 3rd Southeast Asia Video Festival for Children, adopts the theme, UNITED IN LOVE as approved by the Governing Board of the 3rd Southeast Asia Video Festival for Children. SINEBATA customarily conforms to the approved theme for the yearly Southeast Asia Video Festival for Children, a video competition, by and for children. The categories in the international video derby are the same categories open to all video makers in the country at the Sinebata. Winners in Sinebata will become the Philippines’ official entries to the international video derby, which will be held in Cambodia this year.

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Anak TV Stories


Two Sinebata winners, “Kid Kwento: Everyone can be a Hero“ and “Kapteyn” won  awards for their outstanding videos, at the 2 nd  Southeast Asia Video Festival for Children  The video entitled “Kid Kwento: Everyone can be a Hero “ produced by Net 25 won the best video for the Professional Non-Fiction Under 7 Years Old category at the 2 nd  Southeast Asia Video festival for Children at the Manila Prince Hotel on November 25-27, 2018. “Kapteyn”  Directed by Alwin S. Malonzo and written by Nicole Mikhael Garcia won the award for Best Video in the Amateur category.  Kid Kwento is a show that focuses on teaching literacy and good values to children. In the  episode, Teacher Sally talks about how everyone can be a hero by doing good, being kind and helping others. It features interviews from children around the world regarding what a hero means to them, who they consider a hero and how they can be a hero to others. It also features a special video entitled “Elena” that talks about a woman who is considered a hero by her family as she sacrifices so much for them as an Overseas Filipino Worker Kapteyn is a short video inspired by a true story from San Simon, Pampanga, Philippines. The story is about the life of a young boy named Tonyo who works as a sailor in their community. His means of transportation is called the “dalakit”, which is a small boat. Although young,  Tonyo is strong despite of life struggles. It revolves around the life of an inspiring young hero and reveals that everyone can be a hero in their own little way.

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Encouraged by the positive results of past video workshops  for kids, which produced winners, and enthusiastic  participation in international video festivals,  Anak TV continues to conduct video training for children.  Video training for children remains a priority project of Anak TV. Anak TV believes that the creative talents of children must be discovered and developed at an early age while their minds are pliable. In the Philippines,  an Anak TV video  workshop participant,  Neil Cancan  got the highest prize in the "Pride in Tradition" category of the First Southeast Asia Prix Jeunesse.  You may want to watch his story below. The Lakbay of Neil Cancan Video workshops, conducted by Anak TV's creative team,  were participated in by children from the marginalized communities,  the indigenous peoples,  and the children taken care of by various child-focused groups. Anak TV Video Workshop April 28 - 30, 2017 Anak TV - CWC Visual Storytelling Video Workshop - September 15 - 17, 2017 Anak TV Video Workshop August 17 – 19, 2018 In Viet Nam and Cambodia where Anak TV collaborated with VTV and PNN,  children were inspired to bring their entries to the regional video competition at the Southeast Asia Video Festival for Children. Anak TV - PNN Cambodia Video Workshop October 6 - 8, 2017 Anak TV - Viet Nam Television Visual Storytelling Video Workshop - August 25 -27, 2017

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LAROLYMPICS was started by Anak TV in some of the country’s most child friendly towns and cities in 2009. Children nowadays play games with their virtual playmates in internet and their gadgets. The children’s fingers are literally the only ones moving to participate in the online games, depriving them of the benefit of physical exercise and the beauty of social interaction. They play with virtual friends. They do not meet them personally. To address this, Anak TV has been staging LAROLYMPICS in various parts of the country to bring back the traditional games - tumbang preso, patintero and Piko, to schools, barangays and plazas for a healthy interaction among the children. Their parents would sometimes join in the fun and friendly competition, bringing peace and harmony among neighbors. Watch the activities below: Anak TV Media Literacy, Screening and Larolympics Antipolo - September 1, 2018 Anak TV Media Literacy, Screening and Larolympics Lucena City Anak TV Symposium Bantay, Ilocos Sur - August 4, 2018

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Similar to a seal of good housekeeping, the ANAK TV SEAL is a national award bestowed by various stakeholders (including parents, educators, business and media people, government, media, NGOs, the religious sector and youth) on TV programs airing on Philippine television, whether locally produced or not, which they think are child-sensitive. The criteria used are as diverse as the disciplines represented in the multi-sectoral jury.

A Primary Level Jury composed of thousands of jurors screens the entries employing flexible guidelines. These judging sessions are held all over the country from February to October. The Secondary Level Jury, where the qualified entrants are elevated to, scrutinizes the programs from various vantage points such as the moral slant, artistic merit, educational content, cultural relevance and others.

Entries that receive the Secondary Jury's nod in the final round are then endorsed to the Anak TV board of trustees (composed of network presidents and general managers as well as key representatives from the family, business and education sectors), which formally declares the chosen entries as winners of the ANAK TV SEAL. The seal can then be displayed during the airing of the program as a guide to parents and educators that the program has been screened not just by the industry or a government institution but by the thick layer of stakeholders, not only in Metro Manila but nationwide.

It is hoped that teachers and parents will rally behind the chosen programs, encouraging children to view them, increasing popular viewership, which will hopefully translate to better revenues for such responsibly-made programs.

The ANAK TV SEAL, the seal of family-friendly programs, is unprecedented in Southeast Asian television history. It is envisioned that other countries, with TV industries suffering similar challenges as the Philippines, will follow suit and create their own national juries to protect children from smut, inanities media violence, cultural decay and crass commercialism. In 2000, there were only 15 winners. By 2002, the number had already risen to 29 ANAK TV SEAL winners. The number increased 91 programs in 2008. In 2014, the awards given out had risen to 109, likely proof that TV stations are now keen on investing in family friendly programs.

The seals are distributed every year during ceremonies in early December.

Seal Winners and Hall of Famers

Angel Locsin
Anne Curtis
Arnold Clavio
Bernadette Sembrano
Charo Santos
Coco Martin
Gary Valenciano
Jessica Soho
Judy Ann Santos
Julius Babao
Karen Davila
Kim Atienza
Kim Chiu
Korina Sanchez
Mel Tiangco
Mike Enriquez
Piolo Pascual
Sarah Geronimo
Sharon Cuneta
Ted Failon
Toni Gonzaga
Vic Sotto
Vicky Morales


Helpful TidBits for Parents and Teacher



Television is where most children generally learn their first lessons in fashion, consumer behavior,vices and sex education.


Up until the 1980's, gossip was not considered part of the nightly news. Today, it is a crucial audience-drawing ploy to highlight tabloid gossip as news.

Children become so accustomed to the fast pace of TV frame turnover and the rapid change of images on screen that they seek the same speed in many things everyday like school and taking meals.


There is hardly an ad on TV that promotes drinking water or eating vegetables. Most of the ads push the agenda for fast foods, colored beverages, sweet-laden snacks and junk food.

If the average Filipino child watches TV 5 hours a day, (with more hours on Saturday and Sunday), by the time he is old enough to drive or vote (age 18), he would have spent more hours in front of the TV screen than he had attended classes . (Note that kids are on summer vacation for about two months and are usually not in school)
Up until the 70's, Filipino children aspired for careers in education, engineering, medicine, and other similar noble professions. The changing times brought about in part by media's glamorization of "quick wealth" have made today's youth want to pursue jobs in the entertainment business.
Barbie dolls are not advisable toys for toddler girls who may project themselves as fashion-model type women with impossibly long legs, exaggerated chests and skinny bodies. Worse, they invariably develop an image that women should be like Barbie.
A common form of child abuse can be observed in many towns and sitios of the country around the month of May when little girls are dressed as adults in uncomfortably hot gowns, wearing thick make up and overdone hairstyles, flashing garish jewelry and other adult trinkets then made to parade as family trophies meant to be ogled at, sometimes under the heat of the sun.